I worked on a marketing kickoff video project utilizing Marvel IP, an asset of Disney Channel Korea.
The project features Yun Sung-bin, the Olympic gold medalist in skeleton, wearing Iron Man’s helmet,
creating a powerful fusion of a real-world sports icon and the Marvel universe. As he races along
the track, the video introduces a variety of Marvel IP–based content and products, all connected
through a single, fast-paced narrative flow.
creating a powerful fusion of a real-world sports icon and the Marvel universe. As he races along
the track, the video introduces a variety of Marvel IP–based content and products, all connected
through a single, fast-paced narrative flow.
The direction emphasizes speed and dynamic camera movement to deliver a strong, high-impact
impression within a short runtime. During the content showcase segments, Korean-inspired patterns and graphic elements were incorporated to highlight a distinct local identity within the global Marvel brand.
impression within a short runtime. During the content showcase segments, Korean-inspired patterns and graphic elements were incorporated to highlight a distinct local identity within the global Marvel brand.
The overall color palette draws from a retro cyberpunk aesthetic, reinforcing a futuristic,
high-energy mood that complements Marvel’s technological imagery and the intensity of the sport.
high-energy mood that complements Marvel’s technological imagery and the intensity of the sport.
This project goes beyond a conventional promotional video, serving as a high-impact marketing
kickoff piece that brings together Marvel IP, elite sports, and localized visual storytelling.
kickoff piece that brings together Marvel IP, elite sports, and localized visual storytelling.
client - disney channel korea
production - conseed labs