I produced the opening video for Hyundai Steel HCORE launch event.
The video is rooted in HCORE’s philosophy of creating value beyond steel, visually expressing how steel evolves into something greater through technology and innovation. The creation process of HCORE is portrayed in a concise and symbolic manner, focusing on meaning rather than literal representation.
Care was taken to avoid an overly rigid or mechanical tone. Instead, the direction aimed to deliver a
sense of emotional grandeur—a scale that resonates with the audience while maintaining warmth and restraint. Through a balanced progression of tension and expansion, the video conveys both the
weight of the brand and its forward-looking vision.
sense of emotional grandeur—a scale that resonates with the audience while maintaining warmth and restraint. Through a balanced progression of tension and expansion, the video conveys both the
weight of the brand and its forward-looking vision.
This opening film was designed not merely as an introduction to the event, but as a foundational
moment that emotionally establishes the philosophy and identity of HCORE.
moment that emotionally establishes the philosophy and identity of HCORE.
client - hyundai steel
production - conseed labs