A large-scale digital display titled “MBC Media Ocean,” measuring 26 meters wide and 7 meters high,
has been installed in the lobby of MBC Sangam office building. Designed as more than a conventional
screen,the installation functions as a symbolic media landmark that welcomes visitors upon entry.
has been installed in the lobby of MBC Sangam office building. Designed as more than a conventional
screen,the installation functions as a symbolic media landmark that welcomes visitors upon entry.
The content displayed on this installation was created using Unreal Engine, with careful consideration
given to spatial depth and immersion at a monumental scale. Through expansive motion and visually rich composition, the display transforms the lobby into a dynamic media environment that naturally captures attention within everyday circulation.
given to spatial depth and immersion at a monumental scale. Through expansive motion and visually rich composition, the display transforms the lobby into a dynamic media environment that naturally captures attention within everyday circulation.
The content will be showcased for three months starting July 1, 2024, serving as a spatial expression
of MBC technological capability and future-oriented media vision—redefining the lobby as a living,
evolving media space.
of MBC technological capability and future-oriented media vision—redefining the lobby as a living,
evolving media space.
Client - MBC
Production - conseed labs