I worked on the opening title sequence and overall program package design for SBS’s K-POP STAR Season 3.
The program features ordinary contestants with diverse talents competing on stage, and its core concept is the process of refining raw, unpolished gems into something brilliant. Based on this idea, the visual direction was built around a design motif defined by clean lines and sharp edges, symbolizing tension, potential, and growth.
The opening title sequence visually distills the contestants’ possibilities and the dynamic energy of the show, while the program package design was developed with a modular system, allowing individual design elements to be combined and reused across various on-air assets. This approach ensured both visual consistency and flexibility, enabling the program’s identity to adapt seamlessly to different contexts throughout the broadcast.
This project went beyond creating an opening sequence, serving as a comprehensive package design that established the show’s visual language and identity.
Client - SBS
Production - conseed labs